Knee Hip and Shoulder website


The brief

Dr Sudhir Rao needed a website to market his services in Knee, Hip and Shoulder surgery to prospective patients. It also needed to contain important information to help patients throughout their journey.

The solution

The website concentrates on two key areas that exploit the user-centric aspect of the service on offer. The two main sections of content are simply:

  • Your conditions
  • My procedures

These two areas answer many patients’ queries because they will either be looking for common symptoms or already know they need some kind of surgery. All sections are coupled with illustrations to help the user identify what ailment they may need and both sections are connected with related information that lead the user to book an appointment at the end of their journey.

The website is fully responsive based on the Twitter Bootstrap framework and allows users to check up their situation whilst on the move.

The results

Dr Sudhir Rao can now manage his website without any running costs via an agency. Patients are kept informed throughout the preparation and post procedure with everything held in a central location.

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