Comdronic wanted to test out some digital marketing techniques to drive traffic to their newly launched eCommerce based website. In order to test the RoI (Return on Investment) the ads needed to be set up in conjunction with a correctly configured Google Analytics account to ensure optimum reporting.
Coast Design's Director, Andrew Smallwood, then certified by Google AdWords, devised the Pay-Per-Click strategy to allow Comdronic to optimise the campaigns over a three month period.
Initially launched with all product groups as well as brand related terms advertised, the campaign evolved over time to emphasise a maximum conversion rate.
The campaign resulted in a 140% Return on Investment in addition to providing important insight into what customers were searching for. It would allow Comdronic to promote products on the website that would continue to optimise the user journeys based on actual data.